However, after a monopoly for 20 years, the technology patent is expiring this year. For several years, Amazon has been leveraging upon this technology to ensure a frictionless shopping experience for the consumer. This means that there are fewer steps to ordering, which is less time-consuming and what is termed “frictionless”. The core of this technology is that by storing your payment and address details you only need to click a single button to order something. One such industry first feature patented by the company in 1997 is “1-Click” shop button. Nobody knows ecommerce better than Amazon and this is evident from the fact that over the years it has introduced revolutionary ways using which consumers can easily shop online. Amazon is undeniably the king of ecommerce.
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